2025: The Big Shift
Chinese automotive brands increased their market share in Namibia to 9.1% in 2025, driven by competitive pricing and value-for-money offerings. Despite this growth, Toyota remains the dominant market leader with a 56.7% share.
Why it matters
The data illustrates the shifting competitive landscape in emerging automotive markets where traditional incumbents face pressure from value-focused international entrants.
Chinese brands reached 9.1% of the market in 2025, being the strongest year yet for Chinese manufacturers in Namibia.
Chinese brands sold about 1 320 vehicles, giving them 9.1% of the total market. That was up from 7.5% in 2024.
Several brands contributed to the increase.
These included Haval, GWM, Chery, JAC, Omoda, Jetour, Jaecoo, LDV, and Foton.
Newer brands such as Jetour, Omoda and Jaecoo helped expand the Chinese presence, while Haval entered Namibia’s top five brands for the first time, selling 394 vehicles during 2025.
It is important not to overstate the Chinese success.
Toyota remained overwhelmingly dominant, selling 8 226 vehicles in 2025, representing 56.7% of Namibia’s total vehicle market.
So the market in 2025 was not a Chinese takeover, it was a market where traditional brands remained dominant while Chinese brands rapidly increased their share.
Total new vehicles sold: 9 428 versus 14 498
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