2025’s most downloaded game, Block Blast!, is going ad-free on Apple Arcade
Apple is adding an ad-free version of the popular puzzle game Block Blast! to its Apple Arcade subscription service. The move comes as the game, which has seen hundreds of millions of installs, begins to show signs of market maturation.
Why it matters
This reflects the evolving monetization strategies of mobile game developers as they transition from ad-supported models to subscription services.
The most downloaded mobile game last year has just landed on Apple’s subscription gaming service, Apple Arcade. On Tuesday, Apple announced the addition of Block Blast!+ , an ad-free version of the popular puzzle game that has around 725 million lifetime installs, according to app intelligence provider Appfigures . Other estimates put that figure even higher, at 868 million installs.
The game will be released on Apple Arcade on September 3, alongside a 2025 App Store Award winner, Art of Fauna: Cozy Puzzles+ , and others.
Apple’s internal data indicates that Block Blast! was the most downloaded free iPhone game in 2025 . It has continued to rank No. 1 in the early months of 2026, according to its developer, Hungry Studio, and other third-party app intelligence providers, such as Sensor Tower .
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