2 more Good Good leaders are out in the wake of the YouTube group's ad blow-up
The YouTube golf collective Good Good has seen two more leadership departures following a controversial advertisement that sparked a public backlash. The group lost major partnerships, including Callaway, after the ad was criticized for promoting violence against women.
Why it matters
This incident illustrates the risks of brand-safety failures in the creator economy and the potential for rapid financial fallout when influencers alienate their corporate partners.
Good Good's Garrett Clark, center, starred in the controversial ad. Ben Jared/PGA TOUR via Getty Images Two more Good Good leaders have exited as the company works through the aftermath of an ad scandal. The YouTube golf collective's heads of content and events posted that they were out of the org. Good Good has said it's focusing on its loyal fans after losing major partnerships. Two more leaders have left Good Good as the YouTube golf collective works through the aftermath of an ad scandal that cost it major partnerships. Logan Spence, the group's head of content, posted that he was leaving "after an incredible year" at the company. Spence was a high-level producer who worked on an extensive Good Good collab with General Motors, a person familiar with his work said.
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