15 Exact Moments Failed WWE Ruthless Aggression Gimmicks Actually Got Over

The WWE Ruthless Aggression Era did not quite get started with that John Cena Vs. Kurt Angle match…

In retrospectives, WWE will tell you that the Ruthless Aggression Era was a bold new frontier of its storytelling and talent development model.

The Attitude Era was too risque to last forever. It was a fun time, but WWE had a lot of growing up to do - and, since the Rock and Steve Austin were gone or all but retired by 2003, there were new stars to be made. Luckily for WWE, they didn’t need a territory system for this; the promotion had created a star creation factory named Ohio Valley Wrestling. There, the stars of tomorrow were made.