15 arrested for cheating 19 victims of ₹22 lakh in holiday membership fraud

Gachibowli police have arrested 15 individuals associated with 'The Pacific Holiday World' for running a fraudulent holiday membership scheme. The company allegedly lured victims with false promises of luxury travel packages to extract money.
Why it matters
This case serves as a warning about deceptive marketing practices and financial scams targeting consumers in commercial hubs.
Fifteen organisers and holiday consultants associated with a holiday membership fraud operated under the name The Pacific Holiday World have been arrested by the Gachibowli police for luring customers to purchase holiday packages through false promises and deceptive marketing practices.
According to the police, the company, registered as 4R Seasons Holidays Private Limited with its registered office at Kalkaji in New Delhi, was operating promotional campaigns in Hyderabad by targeting visitors at shopping malls and commercial establishments. The company’s directors were identified as Rajesh Kumar, Mohd. Reehan Akhtar, Abdul Rashid and Ram Singh Dhami.
Investigators said the company deployed marketing executives to distribute free gift coupons at prominent malls and commercial establishments while collecting visitors’ mobile phone numbers. The customers were informed that they had been selected for attractive holiday benefits and were later invited over phone to promotional meetings held at star hotels, including the Radisson Hotel in Gachibowli.
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