11-year-old Canadian turns first rejection into $10 bin-cleaning business
An 11-year-old Canadian boy has successfully launched a bin-cleaning business after facing initial rejection from potential customers. By leveraging social media to document his door-to-door efforts, he has gained a significant following and a steady client base amidst a challenging summer job market for teenagers.
Why it matters
The story highlights how youth entrepreneurship is emerging as a viable alternative to traditional summer employment during periods of high inflation and limited job opportunities.
An 11-year-old Canadian boy cried after his first customer rejection; weeks later, his $10 trash-bin cleaning business has up to 40 clients and 100,000 followers.When school finished for the summer break in May, Ashton Meyer began knocking on doors in East Gwillimbury, Canada, offering to scrub down residents' wheelie bins for ten dollars. Filming his daily door-to-door visits for Instagram and TikTok, the young worker gained over 111,000 followers on Instagram in two months and built a steady group of customers.His success comes at a time when teenagers face the hardest summer job market since 1948, according to an analysis reported by Fortune.
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