100 influencers invited to US Open spark debate on 'tennis etiquette'
The US Open has invited a large number of influencers to the tournament, sparking a debate about maintaining tennis etiquette. Players like Coco Gauff and Naomi Osaka have expressed concerns that the presence of content creators is disrupting the focus and quiet required for professional matches.
Why it matters
This highlights the tension between traditional sports culture and the modern push for digital engagement and influencer marketing.
Image source, Getty Images Image caption, Arthur Ashe Stadium, the US Open's main arena, has a capacity above 23,000
When it comes to etiquette in tennis, there are a fair few unwritten rules.
Apologising after winning a point from a net cord. Honesty around line calls, double bounces and double-hits. Post-match handshakes.
As for the spectators, it is common courtesy not to disturb the players during points.
Around 100 influencers and content creators have been granted accreditation for the tournament in New York - double the amount from last year.
Their presence has led to debate over how to balance bringing tennis to a new, different audience while respecting the game's etiquette.
"I definitely think it's cool to have a new demographic and I definitely think it helps grow the sport," world number four Coco Gauff said.
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