10 years of Pokémon Go and the millions still trying to catch 'em all
Pokémon Go is celebrating its 10th anniversary, maintaining a large global player base through its unique blend of augmented reality and community-focused gameplay. The game continues to influence how mobile users interact with their physical environments.
Why it matters
The game represents a landmark success in mobile gaming and augmented reality technology, demonstrating the longevity of community-driven digital experiences.
Image source, AP Images for Scopely Explore By Laura Cress Technology reporter Published 8 minutes ago Pokémon fans have spent the past three decades trying to catch 'em all - and since the beginning this hunt has often taken place outside the home.
The popular series started out on Nintendo's portable Game Boy console in 1996, and has found modern success on people's phones.
The mobile app Pokémon Go, which is now celebrating its 10th anniversary, uses GPS and augmented reality to let players find and catch virtual monsters in real-world locations.
It has been downloaded more than a billion times across iOS and Android devices, with millions still logging on each day.
And Michael Steranka, vice president of product at the game's publisher Scopely, says the Pokémon Go experience has always been about bringing people together.
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